01 July 2008 - IMSA is Cradle to Cradle partner The press conference will be attended, next to Michael Braungart and representatives of IMSA Amsterdam, by the other strategic partners, Beco Group and Search BV, and EPEA-satellite Evoke. An increasing number of organisations are interested in developing a strategy based on the Cradle to Cradle vision. Application of Cradle to Cradle thinking, however, demands much more than innovative product design; it requires large-scale modifications in current production and consumption processes. Cradle to Cradle companies need to formulate a new strategy and adopt alternative business models. Also, they need to make an effort in developing the chains in which their products play a role. With the network and resultancy practice of IMSA, we want to make a next step towards developing Cradle to Cradle loops. Click here for additional information or contact one of our certified Cradle to Cradle consultants: Kim Nackenhorst and Anne-Mette Jørgensen.   Back