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Project: AkzoNobel Catalysts Product Stewardship 1998-2001

Catalysts are substances that are used in small quantities in chemical processes such as oil refining, to improve the characteristics of processes like energy use and reaction speed. Catalysts determine what crudes can be used, they influence emissions and waste of the refining process and of product use. They are not a functional ingredient of the end product. Nevertheless they might end up in waste or emissions, causing environmental problems, and can often be recovered. IMSA has helped AkzoNobel to assign priorities, define opportunities, deal with the different views on the issue and motivate line management and employees. IMSA's analysis was that the largest opportunities for environmental improvement lie within the use phase: improving catalysts to improve the environmental characteristics of the oil product chain.
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  This video is about IMSA Amsterdam, our vision and our sources of inspiration.

Part 1:   'Inspiration to change' 
Part 2:   'Politics of change' 





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